B2B guide

Supplement Manufacturing MOQ: Understanding Minimums

The MOQ (minimum order quantity) is the smallest quantity a contract manufacturer produces per run. For new brands it is often the most important factor when choosing a manufacturer — because a high MOQ ties up capital. Here is what quantities are typical and how to start lean.

Electrolyte sachets in bulk production — Sachet production for a client brand

Why does an MOQ exist?

Every production run has fixed costs: machine set-up and cleaning, raw-material purchasing, quality testing and batch documentation. These costs are spread across the units produced. A minimum volume keeps a batch economical — which is why the MOQ exists.

Typical minimums per dosage form

Quantities differ by format. Capsules and tablets often start at 1,000–5,000 units, powders in pouches frequently from a few hundred kilograms, while gummies and softgels are usually higher due to the moulds. At MB Labs many products already start from 1,000 units — ideal for a low-risk market launch.

How do I start with a low MOQ?

Begin with a few core SKUs instead of a broad range, choose standard sizes and formats, and use white-label or existing base formulas to start. This keeps your upfront investment low and lets you scale once sales pick up.

More examples from our production

Frequently asked questions

What is a typical MOQ for capsules?

For capsules the MOQ is often between 1,000 and 5,000 units per variant — depending on the actives, capsule type and packaging.

Why is the MOQ higher for gummies?

Gummies and softgels require special moulds and processes; the higher set-up costs usually mean higher minimums than capsules or powders.

Does MB Labs offer low minimums?

Yes. Many of our products start from just 1,000 units, so new brands can launch with low risk and little tied-up capital.

Want to start with a low MOQ?

Tell us your product — we'll give you the minimum quantity, timeline and price. Reply within 24 hours.

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